Google Adwords Training Course
Google Adwords (PPC) is usually trialled internally by businesses before they decide to outsource it due to wastage. Whether or not this activity is outsourced or not, it is essential the marketing department understand the fundamentals. Our Google Adwords course covers all of this to give your team an understanding of how to structure a campaign how, how to choose and add the right keywords along with the best match type to apply and how to achieve success with the adverts by drawing in the right user.
Our course for Google Adwords includes the following and it is essential you have an understanding of all of these before you embark on a PPC campaign:
- Researching, Selecting and Preparing keywords for reporting
- Analysing keyword traffic & conversion value
- Learning about Keyword match types in Google Adwords
- Setting up campaigns, ad groups and utilising extensions
- Writing effective ad text and using dynamic search ads and display ads
- Creating and using bidding strategies
- Setting up ad group and campaign level negative keyword lists
- Understand cost per click and Adword quality scores and how they are calculated
- Analysing and amending / proposing recommendations for landing pages
- Setting up rules, alerts and automatic rules
- How to monitor and manage PPC campaigns to increase ROI / Spend effectiveness
